Services

	Online Marketing Search Engine Optimisation Pay Per Click Management Email Marketing	Direct Marketing Outdoor Advertising Affiliate Marketing Ad Campaigns
	Branding Website Design Promotional Merchandise Brochure Design & Printing	Consultancy Marketing Consultancy Advertising Consultancy Business Consultancy

Online Marketing

Search Engine Optimization (SEO)

SEO provides the highest long-term return on investment of all online marketing methods. Search engine ranking algorithms place sites that contain the most relevant, trustworthy information at the top of the search results page, where everyone looks first. Polaris Marketing’s Search Engine Optimization services help major search engines like Google, Yahoo!, and Bing understand that your website has what people want.

Here’s how it works:

• Consultation. Your account manager will meet with you to ensure we understand your business, your products and services, and your target market.
• Website Analysis. We evaluate your site structure, page meta-data, content, keyword density, and other factors critical to SEO success.
• Keyword Research. We assess the competitiveness of the keywords related to your business offerings and develop a cost-effective strategy to target search phrases that will bring business to your door.
• Roadmap Creation. Your SEO team will meet and create a detailed roadmap outlining activities to be completed over the coming months.
• Execution. We complete the tasks in the roadmap and work with you to get necessary changes to your site implemented.

Pay Per Click advertising (PPC)

Pay per click is the fastest way to bring ready-to-buy customers to your website. Polaris Marketing pays to place your ads high on the results pages of all the major search engines. PPC advertising is effective because it matches searchers who are looking for what you sell with pages on your website that are prepared to pitch your products or services. You could see dramatic results in as little as one week for a fraction of what it costs to place ads in traditional media like radio or television.

Here’s how it works:

• Polaris Marketing develops a list of keywords representing the products or services you sell.
• Our team writes targeted ads matching those keywords and uploads the ads, keyword lists, and bid prices to the major search engines.
• Your ads appear in the sponsored links sections when a potential customer performs a search using those keywords.
• Searchers click on your ads and are directed to the most relevant page of your website, where you can captivate them with a great offer and turn them into a paying customer.

PC is a simple idea, but that doesn’t mean it’s easy to execute. A successful campaign requires constant keyword management, keyword selection, ad placement and scheduling, bid management, and more. So leave the pay per click management to Polaris Marketing. We take the guesswork out of PPC so you can focus on what really matters—running your business.

E-mail Marketing

Email marketing is one of the most effective promotional tools available.  You can reach a large potential clientele base at the click of a button. It is much more convenient and cheaper than sending out direct mail.

• It allows for effective and proactive communication.
• Can be segmented so that the messages are specifically tailored for the target audience.
• More personal experience is created for the user.
• This experience helps to build trust and loyalty which is essential for future sales.

However, it is important to operate within certain rules in order to ensure that your email marketing is not regarded as spam as serious consequences could potentially follow. The emails should therefore always abide to the best practices in the field. With the Polaris Marketing team on your side you can be sure of the best strategy and results driven marketing campaign.

Direct Marketing

Outdoor Advertising

Polaris Marketing team is the best in the field for great outdoor advertising ideas. Our outdoor advertising media campaigns include in the form of outdoor advertising billboard signs, mobile signs found on buses and cars as well as bench advertising.

Outdoor Advertising

• Includes mobile advertising.
• Advertisements on cars, buses, taxis and trucks.
• Advertising billboard signs up and down the country.
• Strategically placing advertisements where people will be forced to read them as they go by.

Remember tens of millions of people commute each day, by some estimates covering over trillions of miles annually. Therefore, strategically placed outdoor advertising can guarantee substantial exposure for very little investment comparatively speaking. This makes outdoor advertising very cost-effective and with Polaris Marketing team on your side you have the recipe for success.

Affiliate Marketing

Affiliate marketing is becoming an increasingly competitive industry, which is why it is important to find new ways to stand apart from the crowd.

Affiliate Marketing

• Extends your reach and dramatically increase your customer base.
• Helps making connection between your business and your intended audience.
• Increases the success rate of the campaign.
• Helps drive your direct sales.

The products and services that you choose to promote can make or break your affiliate marketing success. In order to achieve real results, it is essential to select affiliate marketing strategists with vision and knowledge of the industry – Polaris Marketing team is a veteran of this industry.

Ad Campaigns

The success and failure of any business depend on the success and failure of the marketing strategy and the ad campaigns. It is vital that the marketing strategy has a competitive edge. Polaris Marketing can offer creative ad campaigns which can bring results for your business.

Ad Campaigns

• Makes achieving the goals possible.
• Specifically designed to target key audience.
• Includes tools such as online banner ads as well as traditional media like magazines, newspapers, radio and videos.
• Helps conjure up visual images that create demand for the product.

For the most part, Polaris marketing advertising campaign will set specific goals that must be realized in a given period of time. In the event that the campaign does not quite meet the goals, the information gained during the current campaign can be used to create a more effective follow-up advertising campaign strategy.

Branding

Website Design

Polaris Marketing has a team of professional graphic designers and website design experts, to help your business to harness the potential of the internet.Polaris Marketing website design team specialises in web design and development, offering content managed and ecommerce websites, and bespoke web applications.

Website Design

• We provide creative solutions to your business problems.
• We can look after your website management, web hosting and domain names.
• A website that communicates successfully with the target audience.
• Building a timeless corporate identity.

We strive for a high level of consistency which needs to be kept from logo design to stationery and website implementation. This includes use of colour, typefaces and placement alongside a consistent message which is portrayed by the brand itself. We believe in providing a service that offers businesses with a strong brand identity, an identity which portrays the core values at the heart of your corporation.

Promotional Merchandise

Promotional merchandise is a great and cost effective way to promote your business.With many years' of experience in the field we have the know-how and creative flair to make sure your promotion merchandise brings desired results within stated budget.

Promotional Merchandise

• It is not just advertising, it is creating a brand.
• It is about creative and business corporate identity.
• Items may include promotional pens, promotional key rings and printed mugs.
• As well as conference folders, conference bags, corporate clothing.

All you need is the right corporate giveaway, with the right logo, at the right price, at the right time. Don’t forget that with years’ of sourcing experience, and fantastic relationships with factories in the UK, Europe and the Far East, we can find any promotional item to suit any budget in any timeframe. From printed pens, to branded bags, to corporate clothing.

Brochure Design & Printing

Polaris Marketing has a professional team for all your brochure designing and printing needs. At Polaris Marketing you will find the solutions for all your requirements – from the outline of concepts and messages of your brochure, to the final printing.Our full-service design studio offers brochure design, illustrationand printing at economical rates.

Brochure Designing & Printing

• Brochures are the spearhead of marketing efforts.
• Informs the customer about the products or services you offer.
• Affordable and high-quality end products.
• Our approach to brochure design revolves around these concepts and around one key element: your own input.

The creation of such a delicate and important tool for your business must be left in the hands of professional designers! Our experience and skill ensure that the brochure we create for you will be of the same calibre of marketing materials used by large corporations, but you will pay only a fraction of the price these companies spend on their designs.  So for low-cost brochure printing and promotional flyer printing and designing Polaris Marketing is the right place for your business needs.

Brochure Types

Consultancy

Marketing Consultancy

Polaris Marketing can provide solid marketing consultancy support to your company, where ever you are based in the world. Polaris Marketing consultancy services will be tailored to your businesses individual requirements to ensure we complement your business, your resources and your objectives. Polaris Marketing planning process identifies the future growth potential for a business, with a plan of how this can be achieved. Rigorous research and development of a marketing plan will ensure that a company is best placed to maximise its opportunities in a structured way.

Marketing Consultancy

• We will help your business become more competitive and grow their businesses.
• We will ensure all activities you undertake are focused on achieving the same ultimate goal.
• We develop a simple marketing strategy which will work for you.
• We are able to provide focus, an independent viewpoint and a great depth of strategic experience to business needs.

Polaris Marketing can also provide adhoc marketing and strategy advice. Once we have built core knowledge ofyour business, we can return quickly and efficiently, to provide effective strategic marketing advice, manage new projects, mentor marketing decision makers or review opportunities for new market development as the need occurs.

Advertising Consultancy

At Polaris Marketing we create powerful product or brand communications that resonate with the consumer. Our work is based on combining original creative thinking with high quality production values. A good idea is nothing without a compelling execution. These values are applied irrespective of the medium – TV, Radio, Print or Digital – producing communications that create awareness, build emotional ties or motivate behaviour.

• We understand your need to stand out in a competitive marketplace and appeal to discerning consumers.
• We understand your products, your customers, your markets and your purpose.
• We will help you deliver high impact marketing & advertising with persuasive messages to help change your customers' behaviour and perceptions.
• We will develop high impact marketing communication materials to help you meet your business objectives. 

Whether it’s a small ad or a big campaign, you will get a great deal of passion from Polaris Marketing team because we put our heart and soul into producing work that we’re proud of and reaps dividends for our clients. Above-the-line, below-the-line, we draw no line in creating advertising that generates a positive response.

Business Consultancy

Polaris Marketing has a wide range of knowledge and expertise in business consultancy. We have extensive operational experience in this sector. Polaris Marketing team have been developing strategies and delivering training to businesses large and small for the past many years. We are the market leaders in business consulting and have helped many new businesses develop strategies for survival in competitive environment.

Business Consultancy

• We can assist you identify growth opportunity and address most critical challenges.
• Create competitive advantages and transform their businesses into profitable enterprise.
• We will delight you by providing first class services and exceeding your expectations.
• Fresh creativity is what you’ll get from the Polaris Marketing team.

Polaris Marketing always commits to build strong, proactive and long term relationships with both corporate and private clients, for whom we always strive to deliver the best results and total satisfaction. No matter whether you are a start-up, a family owned business or an existing enterprise, Polaris Marketing will deliver the solutions and expertiseto help your business grow.